Video – Culture for… it’s just Culture with Robert A. Cooke, Ph.D.

In this talk at the 2016 Australian Conference, Rob Cooke talks about the trend of ‘Culture For’ – Culture for Risk, Culture for Safety, Culture for Diversity – and how they are all just sub parts of Culture.

Dr Cooke is the CEO and Director of Human Synergistics International and Associate Professor Emeritus of Management at the University of Illinois at Chicago. Cooke was previously an Associate Research Scientist at the University of Michigan’s Survey Research Center (Institute for Social Research) and a Visiting Scholar at Stanford University. He received his Ph.D. in Organizational Behavior from the Kellogg School of Management.

As the lead researcher behind most of our diagnostics – you might have noticed Rob’s name on the bottom of your last report! Rob’s interest is in being able to measure what actually matters to organisations – to answer the questions: why are some organisations or leaders are able to perform at a high level and why don’t others? We are delighted to have Rob share his insights on what science says about organisational culture and leadership.


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