“You can’t time-manage your way to resilience. But you can shift how you think about the load you carry”.
In this article courtesy of NZ Marketing Magazine, Marketing Manager, Rawinia Dolan says coping takes a village, a bit of AI and the parent tribe! People with kids start the second shift when they get home. They constantly run two full-time campaigns (and the little clients literally can’t tie their own shoelaces).
She reflects on the reality many working parents face: not balancing work and family so much as running two full-time campaigns at once. The constant juggle of a demanding career alongside school schedules, childcare and the invisible “second shift” that starts when the workday ends. Even with more flexible workplaces, many systems still assume a parent is always available, which makes keeping up feel challenging and, at times, overwhelming.
It also explores how parents cope by building a “modern village” of support. At work, tools like AI and automation help reclaim time and energy for what really matters, while self-awareness around thinking styles helps prevent burnout by focusing effort where it adds the most value. At home, simple systems, shared responsibility and small efficiencies reduce the mental load.
Rawinia reflects with the right support, boundaries and tools, it’s possible to stay engaged at work and present at home – without trying to do everything all the time.
Read full article here
With kind permission from NZ Marketing Magazine.